On Wednesday, the publishers of the Register doubled down on their coverage by providing Mr. Moorlach with unprecedented space on their editorial pages to make his case. Moorlach’s guest editorial amounted to more than 800 words of free advertising for his campaign, in addition to the more than 400 words worth of “earned media” coverage Wisckol provided in his coverage of Moorlach’s announcement.
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We’re scratching our heads, again, and it’s Anaheim that’s causing our itch. Yesterday Freedom Communications announced that it has signed a letter of intent with the City of Anaheim for the exclusive rights to solicit the naming rights from a corporate sponsor for the new Anaheim Regional Transportation Intermodal Center, a.k.a. “ARTIC.”
The Orange County Register’s lead editorial today suggests that Comic-Con, the world’s largest pop culture event, has outgrown its location in San Diego and that Anaheim could handle the event as the Anaheim Convention Center has nearly 300,000 more square feet of space to house the massive nerdprom. In a few words: no Anaheim can’t. …