Supervisor John Moorlach announced that he was dropping his bid for the 45th Congressional seat being vacated by retiring Congressman John Campbell. It was a long shot to begin with, given the huge fundraising advantage the State Senator Mimi Walters had in fundraising.
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On Wednesday, the publishers of the Register doubled down on their coverage by providing Mr. Moorlach with unprecedented space on their editorial pages to make his case. Moorlach’s guest editorial amounted to more than 800 words of free advertising for his campaign, in addition to the more than 400 words worth of “earned media” coverage Wisckol provided in his coverage of Moorlach’s announcement.