Tonight in Orange, the OC Press Club, which features quite a few newly-departed OC Register reporters, editors and photographers, will gather for the first Furlough Friday — a “Drinking Liberally” of sorts for journalists. That’s at Paul’s Cocktails on West Chapman in Orange starting at 6PM. Consider stopping by and buying a round. The invite from the Press Club concludes with “See you in the Funny Papers.”
And “Funny Papers” might be the appropriate new name for Freedom Communications. We’ve been sent a flier for a VIP July 4th bash in Newport Dunes sponsored by the Register featuring a free concert by KC and the Sunshine band. “Exclusive Perks and VIP access to “Freedom Place” and a prime spot to watch the fireworks. Now, any business going through a tough patch would be mistaken to cut its marketing efforts. But in light on the massive cuts in staff, the shrinking newshole in the paper, and the loss of senior experienced journalists, marketing efforts by the Register might be better done via a more subtle approach to assure its reader’s of standards for quality journalism, commitment to “news that matters,” and to advertisers to let them know about the how the paper reaches potential customers.
A VIP reception with a concert and a hospitality suite strikes invokes an image of the string quartet playing as the Titanic sank to an icy grave. I’d think VIPs would be a tough crowd for Register management to deal with especially if they are business leaders or advertisers in the community.
For those friends we have at Register going to the Furlough Friday event today, check out the jukebox and play some KC & The Sunshine Band. That’s the way, uh-huh-uh-huh, I like it, uh-huh uh-huh.