We read the headline last night, “Register to launch online pay wall” and thought, wow, Aaron Kushner must have a lot of money to throw around. We know that readership of newspapers is a bit down, but setting up a wall so that you can pay people to read your publication online seems to be another one of those indescribably innovative ideas the the OC Register’s new publisher is becoming known for.
The way we understand it, starting this week, the OC Register will be setting up a pay wall that will require readers to set up a Paypal account and subscribe to the paper, agreeing to be paid to read it every day, in order to see articles online. If you don’t want to sign up for daily delivery, you can sign up to take the paper on a day-by-day basis, but that will cost you a bit more than you may want to pay.
According to this story in the OC Register; “A limited amount of content such as weather, traffic, movie listings, the calendar of events and headlines of local news stories will remain free.” We wish we had money to throw around to boost our traffic. Imagine all the advertisers we could attract with paid circulation.