OC Deputy Sheriffs Association Adds New Director of Communications

Kimberly Edds - AOCDS Director Of Communications And Public Affairs

SANTA ANA – The Association of Orange County Deputy Sheriffs (AOCDS) has announced the hiring of Kimberly Edds to fill the newly created position of Director of Communications & Public Relations.

“AOCDS is committed to increasing our communication effort within our membership, as well as providing timely accurate information regarding the many law enforcement issues important to the communities we serve,” said AOCDS President Tom Dominguez.  “Communication is everything in today’s world.  The hiring of Ms. Edds will allow us to take this important facet of our organization to the next level.”

Ms. Edds is a well-regarded and experienced journalist who most recently served as an investigative reporter for the Orange County Register, covering county government and public safety.  She previously worked for The Washington Post, reporting on nine Western states.

  16 comments for “OC Deputy Sheriffs Association Adds New Director of Communications

  1. Matthew Cunningham
    December 27, 2011 at 12:37 pm

    This seems to be the new career path: cover county government for the OC Register, then go to work for one of the county employee unions!

  2. December 27, 2011 at 1:23 pm

    Maybe they’re going where their work will be appreciated.Or maybe its as simple as hiring people who know the media business to help get out their message effectively.

  3. December 27, 2011 at 1:25 pm

    I like Kim, I do. But there is a huge difference between being a great journalist and being effective in PR. Bill Lobdell is a great example. My interns have more experience in PR than he does.

  4. b5ey
    December 27, 2011 at 1:40 pm

    Unfortunate. I’ve dealt with Kim, and respect her. Since the Register is disintegrating in preparation for their going plain broke, it’s not surprising that /good/ staff is leaving — but becoming a union flak isn’t the best idea she’s ever had.

    Jennifer Muir went this route and has completely destroyed whatever good reputation she might have had by becoming Berardino’s lying mouthpiece.

    One can also make the case that good looking, leggy women do get onto the fifth floor when they need to — the rest of us schmucks need an invitation if one gets a phone call returned.

    • December 27, 2011 at 5:22 pm

      I completely disagree; Jennifer has conducted herself both ethically and professionally. She has the respect of OC’s PR community.

    • RHackett
      December 27, 2011 at 6:38 pm

      Don’t be a hater b5. It’s not Kim’s or Jennifer’s fault they are good looking. If as you say they have access to the 5th floor, the leaders of those organizations would be foolish to hire someone who didn’t have that ability.

    • December 27, 2011 at 10:52 pm

      Please share what lie Jennifer has spoken. I won’t hold my breath waiting for a response because there are none. And as far as reputation is concerned, She’s the best there is.

  5. Matthew Cunningham
    December 27, 2011 at 2:02 pm

    I’m not knocking Kim’s move. It’s just noteworthy that the OCR’s last two county reporters have left to become communications directors for to big county employee unions.

    • December 27, 2011 at 2:21 pm

      I agree, it is noteworthy.

  6. Hnery Lipton
    December 27, 2011 at 3:16 pm

    mr Cunningham, didnt you go simultaneoulsy from criticising big government actions while passing out toothbrushes at catholic schools to kids to the tune of half a million dollars?

    • Matthew Cunningham
      January 3, 2012 at 5:56 pm

      Sounds like you’re getting your information from the Fringe for Fullerton’s Future blog, which explains the distant relationship between your comment and reality.

  7. RHackett
    December 27, 2011 at 4:32 pm

    Who can blame Kimberly and Jennifer? Did anyone read the print edition of the Commentary section last Sunday? It was all doom and gloom from both the resident curmudgeon (Mark Landsbaum) and OCR alum (Steve Greenhut). No doubt working for a company that is hurtling into the abyss permeates the mindset of those who have little option but to stay on the ship until it finally collapses under its own weight. The demographic enjoyed by the OC Register when it was the Santa Ana Register has long since changed. Instead of changing to reflect its customer base, it instead ran into the castle, pulled up the drawbridge, and manned the parapets against imagined bogeyman like government employees, liberals, and enviros. All the while embracing the conservative business community and establishment that has its snout sunk into the government trough as deep or deeper than any public entity.

    Good luck Kimberly. I’m sure you will do well in your new position with the AOCDS.

  8. Franklin
    December 27, 2011 at 10:11 pm

    Well said.

  9. threebeers
    December 28, 2011 at 9:22 pm

    This is newsworthy because both these women clearly know something the general public does not… The only thing I can think of that would cause them to both make this decision would be that while at the register they saw at least a major bias and at most a systematic effort to misinform the public regarding the county and city governments the register covers. It seems to me that these women have decided to attempt to fix this information bias by choosing to work for arguably the most vilified people in Orange County since illegal aliens.

    • RHackett
      December 31, 2011 at 7:29 am

      Villified by whom? Villified by the OC Register and conservatives?

      The same group that villifies and feigns outrage over the pay of a deputy but says nothing about the pay of a corporate executive who makes millions while enjoying a government contract? The same group that villifies the subsidies to companies engaged in renewable energy but says nothing about the subsidies to oil, gas, and nuclear industries?

      The villification is situational and sadly goes a long to way to misinforming the taxpayer. And it is why the OC Register is circling the drain.

      • threebeers
        December 31, 2011 at 3:50 pm

        “Villified by whom? Villified by the OC Register and conservatives?”


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