The movie Steven Greenhut predicted would be a hit when released on DVD is already as massive a fail at retail as it was at the Box Office. “Atlas Shrugged, Part I,” Libertarian author Ayn Rand’s “biblical” tome to right wingers everywhere, did less than $5 million at the Box Office when released last Spring. The DVD was released 10 days ago to little fanfare and has since been recalled due to a massive mistake on the label –
The “Atlas Shrugged” DVD’s promotional copy on the title sheet of 100,000 DVDs carries a different message than the novel.
From the producer’s web site: “The 1957 novel, Atlas Shrugged, is known in philosophical and political circles for presenting a cogent argument advocating a society driven by rational self-interest. On the back of the film’s retail DVD and Blu-ray however, the movie’s synopsis contradictorily states “AYN RAND’s timeless novel of courage and self-sacrifice comes to life…”
Randians don’t sacrifice.
From Atlas Shrugged Productions CEO Harmon Kaslow, this quote: “As we all well know, the ideas brought to life in Atlas Shrugged are entirely antithetical to the idea of ‘self-sacrifice’ as a virtue. Atlas is quite literally a story about the dangers of self-sacrifice. The error was an unfortunate one and fans of Ayn Rand and Atlas have every right to be upset.”
The production company is making claims that the error, now corrected to say AYN RAND’s timeless novel of courage and self-interest comes to life…” makes the DVD a collectors item. Yeah, and so is any copy of the Stars Wars Holiday Special where Carrie Fisher/Princess Leia sings….and that will cost you about $10 at any Sci-Fi/Comic Book convention.
The good news is, now we know what to get Allan Bartlett for Christmas.