Local Media Coverage on Orange County about to Improve

With the rush of news coming out last Monday, we nearly missed this announcement by the LA Times company.  If you’re a little tired of your news tilting to the right and want something a little more balanced, there are some new resources about to hit.  Here’s the announcement:

LOS ANGELES and SAN DIEGO – The Los Angeles Times Media Group (latimes.com/about/mediagroup) and U.S. Local News Network, Inc. (uslnn.com) announced today they will join forces to create an online network devoted to providing consumers with better local news and information and advertisers with enhanced targeted audience reach across Orange County.

In February the two news organizations will launch the Orange County Local News Network (oclnn.com) and The Times will unveil OC Now (theocnow.com), the latest destinations to join a growing online network that includes Times Community Newspapers’ (TCN) Daily Pilot (dailypilot.com), Huntington Beach Independent (hbindependent.com) and Coastline Pilot (coastlinepilot.com). The new venture aims to provide the most in-depth coverage relevant to Orange County communities with OCLNN’s focus on Irvine and South Orange County, and OC Now’s coverage of county-wide issues and feed from LA Now (latimesblogs.latimes.com/lanow) complementing TCN’s Huntington Beach, Laguna Beach and Newport Beach locales.

The enterprise enables TCN and USLNN to cross-sell to each other’s interlinked websites, offering advertisers enhanced targeting capabilities in localities throughout Orange County. Content will be generated and shared across the numerous sites and OCLNN will also have the ability to include a selection of Los Angeles Times coverage relevant to Orange County readers. All editorial and advertising teams will be based in The Times’ Costa Mesa facility.