Hoa Van TranÃ¢â‚¬â„¢s first mail piece hit the First Supes District on Thursday. The mailer touted his commitment to serving the people of the first district and his Ã¢â‚¬Å“no-nonsense leadership for Central Orange County.Ã¢â‚¬ÂÃ‚Â
ThereÃ‚Â are several pictures on the mailer, one with an elected official from the First District. Side by side, Hoa Van Tran is shown with Santa Ana Councilman Sal Tinajero. Ã¢â‚¬Å“Two fighters for Central Orange CountyÃ¢â‚¬Â the caption proclaims.
The mailer, while not indicating a formal endorsement from Tinajero, implies at least some level of support and tacit endorsement. Why else would Sal allow the photo to be included in a mailer if he wasnÃ¢â‚¬â„¢t endorsing Hoa? Well this is where the sliminess of Hoa Van TranÃ¢â‚¬â„¢s campaign manager Edgardo Reynoso comes into play.
Sal Tinajero has not endorsed Hoa Van Tran, and from what I can determine he has made no decision about making such an endorsement. However, sources have confirmed that the night before the mailer was scheduled to be sent out, and after it was all printed up, Reynoso called Tinajero and tells him that they have this mailer going out and itÃ¢â‚¬â„¢s got SalÃ¢â‚¬â„¢s picture on it, but no indication anywhere that Sal has endorsed Tran. Reynoso tells Sal that if he wants they will dump the mailer.
This put Tinajero in an untenable position. While heÃ‚Â had not endorsed Hoa, if he tells him not to send the mailer out, the cost of the mailer will have been flushed down the toilet. So rather than make a fuss,Ã‚Â Sal does the gentlemanly thing and agrees to the release of the mailer. Sal’s a nice guy,Ã‚Â and I can understand why he would not want to make the only Democrat in the First District contest waste a bunch of money reprintingÃ‚Â a mailer. It’s too bad thatÃ‚Â someone forgot to tell Reynoso that the right way, and nice way, to use someone’s picture in a mailer is to ask first before you print it.
IÃ¢â‚¬â„¢ve got to say, this is one of the oldest political tricks in the book, one which Reynoso has a reputation for using. Hoa Van TranÃ¢â‚¬â„¢s first mailer to the people of Central Orange County deliberately misleads voters into thinking that Sal Tinajero made an endorsement he had not made. Reynoso has been actively seeking pictures of Hoa Van Tran with elected officials from the First District. He has tried unsuccessfully to get photos with Assemblyman Jose Solorio and Congresswoman Loretta Sanchez. I wonder how many otherÃ‚Â pictures with elected officialsÃ‚Â they tried to get before they ran with Sal Tinajero’s?
Let this mailer be a warning to all elected officials in the First Supes District. Stay away from cameras and Hoa Van Tran, unless you want the picture to show up in a future mailer. So much for Ã¢â‚¬Å“No-nonsense Leadership for Central Orange County.Ã¢â‚¬Â