What Do YOU Think: Will a Rename Save the Great Park Neighborhoods?

A community by any other name would smell as sweet.

In that spirit, housing developer Lennar Corp. announced Monday it had finalized a fresh brand name for its three planned residential districts to encircle the Great Park. Heritage Fields, a title bestowed upon the 1,387-acre plot of land by the U.S. Department of Defense while still in military hands, will now be known as Great Park Neighborhoods, according to a press release.

Yep, you heard The Reg right. “Heritage Fields” is now “Great Park Neighborhoods”. But wait… Why? Why has Lennar decided to change the name of the master planned communities it’s preparing at The Great Park?

Is it because “Heritage Fields” wasn’t selling as the delays to final completion keep piling up? Does it have to do with Irvine counting on revenues from these housing developments to finance the $1 billion Great Park? Does it just have to do with the overall dismal climate of today’s real estate market?

What do you think about the name change at “Great Park Neighborhoods”? Do you think this will help Lennar sell these houses? Can this help Lennar bring in the revenue that Irvine’s counting on to build the park?

I want to hear what you have to say. Why is Lennar changing the name of the housing developments at The Great Park? And can this help sell the housing units that will help finance the actual park? Go ahead and have your say.

  1 comment for “What Do YOU Think: Will a Rename Save the Great Park Neighborhoods?

  1. Mr./Mrs. Smith
    April 27, 2008 at 6:28 am

    Changing the title of its residential project is just Lennar’s sorry attempt at ‘damage control’. The reputation of its previously-named development was tarnished by repeated failures to begin construction on any of the numerous dates promised to the public. This builder could/should have broken ground in the time-frame originally stated, but apparently has decided instead to put size of profits ahead of honoring its word and meeting its published goals. Shame on everybody at Lennar for the evasive responses they’re giving to all interested buyers who’ve been continually contacting them to inquire WHEN they can expect to anticipate a truthful move-in date. Lennar now desires to start-the-clock over, merely by calling the community something else? Advice to potential buyers: Don’t hold your breath…this is one foul ‘rose’ that, by any name, still stinks.

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