“Consumers are cutting back on discretionary spending, so those brands that can carve out distinct brand positions are the ones that will win,” said Tim Pulido, president of Tustin-based Mimi’s CafÃƒÂ©.Ã‚Â
And apparently, Mr. Pulido is taking his own statement quite seriously. That’s why he’s adding cocktail bars to his restaurants. Wait… What?! Cocktails at Mimi’s CafÃƒÂ©? What’s the dealio?
Well, it looks like desperate times are calling for desperate measures. The National Restaurant Association is getting early signs that the larger economic slowdown is affecting the bottom lines of restaurants throughout the nation, and throughout Orange County. That’s why restaurants all over OC are taking to more “creative” ways to lure in customers. Whether it’s cocktails at Mimi’s in Tustin or $5 “late nite desserts” at Sage on the Coast in Newport, they’re doing whatever they can to get us to keep spending money on their food.
So will these gimmicks work? And do tougher economic times really mean less eating out? What do you think about this? Can this pain being felt by the restaurants really be a sign that we’re pinching our pennies due to hard times?
I want to hear what you have to say about this. Are you spending less dining out than you used to? Would you be willing to head back to Sage on the Coast for the cheaper desserts and more affordable small plates? Is the weak economy affecting your dining plans?
Go ahead. Make my day. Have your say.